The Everyday
Misinformation Project
A Leverhulme Trust funded research programme based at Loughborough University
How do people use personal messaging platforms such as WhatsApp, Facebook Messenger, Snapchat or Apple Messages to discover and share information?
This project focuses on people’s everyday experiences, social contexts, and media diets to investigate how potentially misleading information spreads online.
Latest News
Two New Journal Articles: The Results from Our Experiment Testing the Impact of Deceptive Source Misattribution, and a Theory Piece Arguing for the Advantages of Qualitative Research in Dis/misinformation Studies
Vaccari, C., Chadwick, A., Hall, N-A., & Lawson, B. (2025). Credibility as a Double-Edged Sword: The Effects of Deceptive Source Misattribution on Disinformation Discernment on Personal Messaging. Journalism & Mass Communication Quarterly. (Download pdf). Malhotra, P., Hall, N-A, Xia, Y., Stahl, L., Chadwick, A., Vaccari, C., & Lawson, B. (2025). Unpacking Credibility Evaluation on Digital…
New article: The trustworthiness of peers and public discourse: exploring how people navigate numerical dis/misinformation on personal messaging platforms
Numbers have unique power in public discourse. For instance, some past research has shown that reporting statistical information increases the credibility and quality of news for audiences, and medical messages are more trusted when they contain numbers. But numbers have often been used in misleading ways. There is a long history of spurious numerical claims about…
Our New National Survey About Misinformation Warnings on Personal Messaging: Meta can do Better
Today we publish our new public report via the Online Civic Culture Centre (O3C) at Loughborough University. Misinformation on Personal Messaging—Are WhatsApp’s Warnings Effective? provides new, population-level findings that confirm and expand the exploratory findings in our June 2023 report, Beyond Quick Fixes: How Users Make Sense of Misinformation Warnings on Personal Messaging. The evidence we…
The Online Civic Culture Centre (O3C)
O3C in the Department of Communication and Media at Loughborough University. Researched how social media are re-shaping civic culture, 2018–2025. Director: Professor Andrew Chadwick
