Everyday Sharing of

Misinformation on Private

Social Media

A Leverhulme Trust funded research project based at Loughborough University

How do people use private social media such as WhatsApp, Facebook Messenger, Snapchat or Apple Messages to discover and share information?

This project focuses on people’s everyday experiences, social contexts, and media diets to investigate how potentially misleading information spreads online.

Latest News

Everyday Misinfo to present at ICA 2022

The Everyday Sharing of Misinformation on Private Social Media project will present early findings at the International Communication Association (ICA) Annual Conference this May. The ICA is the world’s largest and most significant gathering of communication researchers. Our paper, by Andrew Chadwick, Cristian Vaccari and Natalie-Anne Hall, is entitled What people talk about when theyContinue reading “Everyday Misinfo to present at ICA 2022”

Project launched

On 1 March 2021 the Everyday Misinformation project officially began. Watch this space!

The Online Civic Culture Centre (O3C)

O3C at Loughborough University. Researching how social media are shaping civic culture. Established Feb 2018. Director: Professor Andrew Chadwick

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